There is a lot of information on the ways to grow your brand. And brand awareness is one of them – it is the key to getting leads and grow your business. It makes little sense to have the best product or service if nobody knows about it. Customers are likely to learn more about your business once they know who you are. They will do this through a quick Google or Yelp search. According to the Small Biz Genius, presenting a brand consistently across all platforms can increase revenue by up to 23%.
In addition, brand awareness will help you be a step ahead of your competition. It will help determine the degree of success your business will achieve. Below we discuss three tips to grow your brand.
Enhancing your website Is One Of The Excellent Ways To Grow Your Brand
A website should be first on your list if you are looking to build a brand online. Get a website developer to design a website for you ASAP if you do not have one. Your clients and potential customers view your website as a go-to resource. A business website should have your contact information as well as other relevant information about your products and services. In addition, your website design should be top-notch because in branding, it is all about perception. Remember when you judged a business based on their website and social media feed? Yes, people are doing the same to you. It is pretty easy to set up a website on WordPress or Wix, you can have a free website but it has its limits, unlike the paid ones that come with premium support.
Building a brand goes hand in hand with productivity. Find out how to be more productive in your business.
Put your business on social media
In this day and age, it is completely unheard of for a business or brand to not be on social media. There are many platforms out there with the popular ones being Linkedin, Facebook, Twitter, and Instagram. Still, it does not hurt to be everywhere especially on platforms like Pinterest.
There are several tactics you can apply in promoting your brand on social media. Social media influencers can come in handy especially when trying to put your brand out there. Influencers are basically celebrities in your niche for example if you are in the food industry and promoting a spice, you should engage with influencers who produce food-related content. The average influencer may not be walking the red carpet at events but they are well-known, well-liked, and well-trusted specialists in your field. Influencers have a sizable social media and blog following, which means that being referenced or featured by one of them might expose your company to a vast, relevant audience. Influencer marketing, on the other hand, is a calculated plan.
Before contacting an influencer, acquaint yourself with their social media accounts and genuinely show interest in their content. Approach them with an offer they cannot refuse and should be of value. For example, a win-win deal could be a month of free products in exchange for a video reviewing and recommending your brand or social media mentions. Alternatively, you can write a guest article on their blog while they provide a backlink to your website.
Create a blog
A blog shouldn’t be on a whim or something to dabble in; it should be taken seriously. Studies prove that brands that blog tend to generate more leads. You can publish informative content on your blog based on keyword research in your niche. It will be great to adopt a unique brand voice in your blogs to set yourself apart. Content marketing should be the cornerstone of your brand strategy. Search engines are our go-to resources and your blog should be part of the websites people are getting their information from to stay on top. Start a blog if you do not have one and if you do it should be up to date.
Your business won’t get very far if it doesn’t have a brand to set itself apart. Therefore, put in the work so the world may know who you are. Planning and setting goals will give you direction. Find out the power of smart goal setting in our e-book guide.
Do you want to learn about some other techniques on how to build your own internet business? You may check out our ebook on Internet Business Kick Start Guide
This ebook will give you a solid foundation on what to set up as part of the priority tasks in setting up your e-commerce store.
