What’s your email marketing strategy like? If you’re not getting the conversions that you’re looking for, you might need some work. Email marketing is one of the most popular forms of online marketing. Almost everyone has an email list nowadays, so you need to stand out. But how can you do that? How can you pen emails that pop and develop a plan for success? We want to help. Keep reading to learn a few strategies for improving your email marketing so you get new customers and retain the old ones.
1.Keep It Personal
Personalizing customer emails is one of the most efficient email marketing strategies. It is sending an email to your customers, and they could see the email addressing them by their names. That makes them feel valued and special. The reason is that your customer thinks that you sat down and wrote such a piece of email to them individually. However, you may never have done it that way.
Suppose you have thousands to millions of subscribers, it is not feasible for you to draft such email emails individually. When we talk about personalizing customers’ email, it also means automating such email.
How to create automated and personalized emails for Email marketing
You can integrate email tools into your website to help you collect and build your email list. With those tools, you can respond to your customers or prospective customers using a personalized email.
There are some of the Email automation tools that you integrate with your website: Drip, Sendinblue, Mailshake, Mailchimp, Emma. The choice of email tools to use depends on your budget, benefits, and functionalities of your email tools.
Where you should not use Automated Emails.
The general benefits of these tools in email marketing are that it saves you the time to send the individual email, however, there are some cases when you should not use automated emails.
In some cases, it is necessary to treat people as individuals, and automated emails are inappropriate in these instances. Consider responding to customer complaints. You might send out an automated email for the immediate response, but follow-up communication should be personal. It is crucial to keep this in mind when setting up your automated email marketing campaign.
2. Segment your list by your most engaged customers
The opportunity to increase brand loyalty and sales is excellent if you already have repeat customers and subscribers who are opted in your emails. The subscribers to these newsletters have demonstrated a greater sense of interest in your business. It is important to nurture these relationships.
A great way to accomplish this is to create a contact list exclusively for these individuals. By doing so, you can send them special discounts and offers to encourage them to purchase from your organization.
This procedure helps you send the appropriate email to the right person. One of the most important things you should do is to ensure that you prioritize your email contact. And ensure that one person is never getting different emails for different categories.
For instance, you have an automated email to follow up on a customer who has abandoned his cart. As soon as the buyer purchased your product, such a person should not be receiving emails from those who have abandoned their cart.
Rather, he should be receiving emails for a recommendation, appreciation, and other promotional emails.
3. Make sure your email design reflects your brand.
To be successful in email marketing, another email marketing strategy you should adopt is that your emails should always reflect your brand and be instantly recognizable. To do so, make sure your logo is at the top and follow your brand’s design guidelines for fonts, colors, images, and styles.
Also, you can use similar elements from your site design, like your navigation bar, to make your emails even more user-friendly and cohesive.
When you send emails that reflect your brands, your customer readily perceives your email. That will make them pay more attention to your email rather than when your email becomes impossible to identify the sender.
Brand email also makes you look professional. Your customers could trust you and are ready to work with you. People are careful not to be scammed. When you have a brand email, they will readily give you their card details.
How to create brand Emails?
Get premium Hosting
When you have purchased a hosting package, your web hosting service provider allows you to have a business email account. A business email address is in this form; abc@yourdomain.com. You can decide what department of your organization manages the email. It could be your customer service, administrator, support, or any of your choice.
When you have the emails managed by the administrators, you will need to create a business email as admin@yourdomain.com. Your business email helps to tell your email recipient the department responsible for sending such email.
Get a custom template for your email.
The basic email you could send will be in plain text format. You need to design your brand email template. There are many email template builders like stripo and Sendinblue. Which helps you to design custom drag and drop email templates.
4. Optimize your emails for mobile and purchases
In the United States, more than half of the population reads emails on their phones, so your emails must be mobile-friendly. It will not be possible to avoid it in 2021 if you want to run successful email marketing. If you want to give the best experience to your reader, your email design absolutely must work on any screen size (desktop, tablet, mobile).
You do not want your subscribers to have difficulty reading your emails. A negative experience is all it takes for a brand to lose a consumer’s trust these days.
There are still many websites that ask people to subscribe to their newsletter using a link. Instead, why not embed a form into your website?
You can increase your email newsletter subscription rate by 20 – 50% by replacing links with opt-in forms. It saves your website visitors the time and effort of clicking two more times. Your signup process should be as easy and seamless as possible.
What you should know when sending Emails
Due to the advent of permission-based email marketing, inboxes have begun to feel like sacred spaces. Inboxes are often curated collections of personal content.
So it shouldn’t come as a surprise that people are far more cautious about signing up for services with their email addresses. Additionally, they don’t think twice about unsubscribing if the content is no longer relevant.
To retain your subscribers, you need to adhere strictly to the schedule and content you promised in your sign-up. Your monthly Christian prayer bulletin newsletter will be sent out on the same day every month if you agree to send it.
