5 SEO Trends in Technology You Need to Know of in 2021

Over 5 billion Google searches are submitted every day, with advancing SEO Trends. That massive number is telling of how integral Google is when it comes to how people interact with the world wide web. To get into Google’s good graces and have your online content surface as a top result, you’ll want to get proficient at SEO. SEO, for the uninitiated, stands for search engine optimization. It’s a collection of techniques content makers and webmasters leverage to earn Google’s attention. In this post, our team touches on AI SEO, influencer SEO, and other trends we’re seeing pick up steam in the search engine

AI SEO

Before we talk about AI SEO, it is crucial that you first understand what artificial intelligence(AI) is so you can fuse it into SEO.

What is AI?

Artificial intelligence is the ability of a computer or a machine to perform tasks usually associated with intelligent beings. This term is often used to develop systems that possess the mental processes characteristic of humans, such as reasoning, discovering meaning, generalizing, and learning from previous experiences.

The role of AI in SEO

Google and SERP use AI to optimize the searches in other to get the best match result to the users. For that reason, for you to rank on Google, you need to understand how these algorithms work in ranking pages. The AI SEO tools help you know which keywords you should use based on the search volume on those keywords.  

The AI SEO tools help you to analyze your website performance, track your traffic, and also, you can compare your performance with what your competitors are doing. 

You cannot do well in SEO if you do not leverage AI SEO tools. The reason is that the optimization of your website will be examined with the same AI tools. Have it in your mind that SEO is synonymous with Artificial Intelligence. Your search queries will be processed by AI that learns daily based on its interactions with human search.

Influencer SEO

Influencer SEO is one of the SEO trends you should know. It has to do with letting an Influencer advertise, market, or tag your business or brand. Although this system is never new in the traditional marketing campaign, its relevance in SEO has increased. Here is the reason; when an influencer says something positive about your product, your website, social media pages, or account tends to get more traffic or visitors. Those visitors give an impression of your website. When you have many impressions, the Search Engine Algorithm perceives that your web content has value, or the result which people are searching for. And that causes it to rank you higher.

How to use Influencer SEO?

Check out many of the influencers on social media, especially on Instagram, those people with thousands to millions of followers. They could be your friends, relations and as well someone you never know. 

Tell them about your interest to let them feature your products on their pages. Always try to make them feel part of your brand. You send them your products for free. Some of them will accept, some with not. Some influencers will agree to promote your products if you pay them. 

The Reason Why Influencer SEO will not accept your Products

Some influencers will not like to promote your product. The reason for rejecting your offer may be the fear of losing their credibility with their fans. That is if they believe that the product does not fit the criteria or features you had claimed it would have. 

Before you have tested and proven that your product is worth everything you claimed, tell the shortcomings or limitations of your product or services. This way, the influencers can also let their audience know everything, both the pros and cons of using that product or service.

Long Articles

There are about 130 trillion indexed pages by Google, and this figure keeps increase. The QRG, recently realized by Google, shows that Google is interested in the average time a visitor spends on your website. Based on Contentsquare’s 2020 Digital Experience Benchmark report of 7 billion user sessions, the Average Time on Page across all industries is 62 seconds.

When your visitors say longer, it tells the algorithm that you have content that interests them. Therefore, it will rank your page on that keyword over time.

To make your visitors stay longer on your page, your web content, articles should be more than 1000 words. By that, your visitors could have enough content to keep on your page and make them stay longer. In the latest SEO trends, you cannot rank with 500- 800 words articles. 

Types of articles you should know

Responses Post: This article is usually 1200- 1500 words in length. 

And it is written to solve a specific question. It usually starts with words like; 7 ways to, how to fix…, What is …, and other questioning phrases.

You may never be able to expand a response post to reach that length just by answering a particular question. You can achieve that by answering the question in the first few paragraphs and finding objective questions that may be in the mind of your readers as they read your post. Those objective questions could be what causes, prevention, and cure for the topic you are writing about. 

For example, you are writing on a topic; how to know Colorectal cancer. When writing on this topic, you can continue to expand the topic by writing on a) causes of Colorectal cancer, b) the prevention measure, c) the cure for a diagnosed colorectal cancer patient.

Staple post: This article is usually 2500 words in length. It is a shareable post, written to answer questions that compare objects, events, and places. An example is; 29 cities to visit in 2022. This post is suitable for affiliate programs, tutorials, and inspirational posts.   

 Pillar Post: These posts are 3500 words in length and are used to write a well-detailed article concerning a topic, event, or place. This article topic is used by encyclopedias in their writings. 

Snippet Post

In order to rank on google, Another SEO trend you should know is Snippet Post. This is that part of your post that answers that particular question. Google has improved its search result. If you have a part of your post that directly answers your question, google pulls it up on the top of the search result and that causes your page to rank on those keywords. Your snippet paragraph must not always be the first paragraph, but you should write your article having it in mind.

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Mobile Search Dominance

In July 2019, Google switched to mobile-first indexing. As part of mobile-first indexing, Google indexes and ranks web pages based primarily on their mobile versions.

As mobile searches continue to dominate the search market, indexing is now mobile-first. In 2019, over 60% of all Google searches came from mobile devices. Content optimization for mobile is no longer an option but a necessity for high-ranking pages.

You should pay attention to the mobile version of your web pages, their responsiveness, and their design. Already you should know that your website analytics will always show that you have more mobile visitors than desktops. 

SEO is technical and has been changing over time due to improving technology, increasing web pages, and the quest to improve Search Engine Results. You should always pay attention to know what you should do to be part of the SEO trends.